About me

Chief Creative Officer at GC Herrera / FCBFRST Ecuador.

Copywriter by choice and Art Director by love, I find craft as one of the most
beautiful things in the world, because any idea could be always better if attention to
craft is paid.
As a radio and print lover, I've been lucky enough to win in this and other categories
in local and International advertising Festivals, such as El Ojo de Iberoamérica, El Sol, FIAP,
EFFIE, NY Festivals and others. I've also been honored by being jury in those categories for some
of those festivals.