About me

Dear Sir/Madam

I'd like to express my interest in the role of Deputy Product Editor Mr Porter. As a site I regularly use and admire, particularly from a features, user experience and information architecture point of view, Id value the opportunity of taking my experience as a digital manager at bskyb, producer and copywriter at the BBC and applying to such well respected online brand.

As an experienced, motivated online producer with a background in Fashion, Arts, childrens, youth, education, entertainment and music brands, I have a thorough understanding of online platforms, future technologies and developments within the industry, with a particular passion for content creation, user engagement and navigation. Previous roles have involved championing the digital presence for production across web, VOD and mobile platforms, working with departments across the BBC to develop award-winning projects linked to programming and promotional strategies.

With over seven years experience as a web producer at the BBC and Sky, I have worked on some of the UKs most iconic brands including Radio 1, Top of the Pops and CBBC. As a copywriter for TOTP, Radio 1 and Radio 2, I have developed excellent journalistic skills, a strong eye for detail, and the ability to write copy that appeals to audiences of varying ages and interests. My copy skills have included writing reviews and copy for music and entertainment sites such as TOTP, Radio 1 and Blast. Ive also developed style guides for the teams at BBC and Sky to write more compelling, entertaining copy for web and when creating promos for content.

Having project managed the relaunch of BBC websites, I created a new taxonomy that was cross-referenced and implemented the DBpedia metadata structure. I also managed SEO development, making the content as discoverable as possible, training the team in best practices as well as implementing new features to the site to further discoverability.

I have a thorough understanding of online communities, both running them and developing new ones across various platforms including launching blogs, comments and message boards as well as social media platforms.

My experience at two of the worlds largest and most revered broadcasters demonstrates a passion for and understanding of web platforms, user engagement and offering online products and services. Ive always had a passion for fashion and have used e-commerce sites like Mr Porter as a template for good web practices in taxonomy and navigation. I believe Mr Porter to be one of the industry leaders for intelligent, automated navigation in recent years and would be excited to be part of its strategy to drive online engagement through content creation and features.

Please find attached a copy of my CV for your reference.

Yours sincerely

Oliver Scott-Jones