ABOUT
Background
Rabbit Rabbit are a live comedy promoter based in London who put on shows at various venues in the capital and at Edinburgh Fringe Festival.
The Brief
To create a unique identity that is instantly identifiable in advertising and artwork.
The Creative Idea
The name "Rabbit Rabbit" to me is one that is instantly visual. I knew that I wanted to create something that could speak the brand name without using any words, so I began by creating icons of rabbits. This route however didn't feel unique enough, which is when I switched to creating an icon with type. Initially this was the letter "R" back to back with ears, but again this felt like a fairly common route to take. It was only later I found I could make the basic shape of a rabbit's head, by simply flipping the letter "R" upside down. After several iterations I arrived at a design which met both the brief and my clients needs - making the brand name visual and instantly identifiable.
Rabbit Rabbit launched in April 2017.
Back to Branding for Rabbit Rabbit project
Red Is the new mouth
Senior Artworker, Radley Yeldar
United Kingdom
Emma Carter Bayfield
Graphic Designer / Illustrator, Freelance
United Kingdom
Uzomah Chelsea .N.
Freelance Writer
Nigeria
Ahtesham Muhammad
Chief Designer, ChenOne Stores ltd.
Pakistan
Grzegorz Afeltowicz
Graphic Designer, Fastwork
Poland
Dave
Freelance, Dave Legion
United Kingdom
Dmitry Pushkarev
3d artist, 3D modeler, 3D designer, freelancer
Russia
Bryan Wilkin
3D Creative Designer, Createch Group
United Kingdom
Nick Banning
Freelance Creative
United Kingdom
Ivan Neff
Video Editor, RTL Croatia
Croatia (Hrvatska)