Oliver Craddock Freelance Graphic Designer

ABOUT

Background
Rabbit Rabbit are a live comedy promoter based in London who put on shows at various venues in the capital and at Edinburgh Fringe Festival.

The Brief
To create a unique identity that is instantly identifiable in advertising and artwork.

The Creative Idea
The name "Rabbit Rabbit" to me is one that is instantly visual. I knew that I wanted to create something that could speak the brand name without using any words, so I began by creating icons of rabbits. This route however didn't feel unique enough, which is when I switched to creating an icon with type. Initially this was the letter "R" back to back with ears, but again this felt like a fairly common route to take. It was only later I found I could make the basic shape of a rabbit's head, by simply flipping the letter "R" upside down. After several iterations I arrived at a design which met both the brief and my clients needs - making the brand name visual and instantly identifiable.

Rabbit Rabbit launched in April 2017.

Date created: February 2017 2017-02-01T00:00:00+0000
Date published: 16 February 2018 2018-02-16T11:22:58+0000

MADEIT CREDITS

  • Rabbit RabbitClient
Annual 2018 People's ChoiceBranding for Rabbit RabbitBranding Project featured: on 22nd February 2018 Contributor:

Oliver Craddock has been a Contributor since 7th February 2017.

Invite x3

Branding for Rabbit Rabbit

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