About me

I am an entrepreneur who builds aspirational consumer brands, and invests in others which excite me. I have built brands from zero to exit, helped others scale and transition through IPO, and developed the growth strategies for many more.

My wide experience as Founder, CEO, Executive and Board Director has given me a deep expertise across the many elements needed to succeed in creating and scaling a modern consumer brand, including business + brand strategy, product development, retail, ecommerce, marketing, operations and more. My Founder mindset, and deep understanding of both creativity and commerce, helps guide brands towards accelerated growth and disproportionate value creation.

I have been fortunate to have been a part of the creation and/or growth story for brands including Formula Fig, Aritzia, Mr Porter, Asystem to name a few.

I'm currently the CEO and Founder of Invisible Dynamics—the leading brand transformation consultancy for the world's most aspirational brands.

Skills

Brand Consulting, brand strategy, GTM Strategy, Production

Sector Experience

Beauty, Fashion, Health and Wellness, Luxury, Retail, Technology

Awards

Adweek Creative 100, Webby Award

Clients

aritzia, Asystem, Banana Republic, Beyond Yoga, Formula Fig, Gap, Nike, THEORY