About me
Over 30 years of graphics industry experience; from silkscreen graphics, color separations, trapping, and digital scanning for high school athletics, to desktop publishing, interactive, graphic, advertising design, art direction, and marketing strategist.
Freelance and consulting experience working in large financial global firms; advertising, design agencies, and not-for-profit organizations.
Brand management, art direction (KPMG), and successful project management, execution, and deployment of strategy and marketing campaigns for an adequate tone of voice and message for proposal delivery and post-proposal supporting collateral to provide the engagement teams a better position and the extra edge to help elevate and distinguish themselves from the competition with positive outcomes and favorable results.
Startup experience (Peranet B2B), helping build a design team through a growing need for print, promotional items, web design, interactive and marketing point-of-sale presentations, and demos. Establishing a pre-press process for client/vendor proofing and approval systems. In collaboration with the technology team, to help the development of templatized systems with Dreamweaver for online catalog systems for client self-service, campaign management, and product/sampler ordering. Debugging and testing staging platforms before campaign launch. PowerPoint and Flash AS2 & 3 presentations for Venture Capitalist reports (VC) and marketing demos.
Translation of scripts for print, radio, and TV spots to ensure accurate message translation and "punch line" from English to Spanish marketing, advertising, and interactive media (Bedford Advertising and Freelance).
Skills
Advertising, Art Direction, Artist Management, Branding, Digital Strategy, Graphic Design, Marketing Strategy
Sector Experience
Accounting & Finance, Charity / Not for profit, Communications