About me

A true hybrid creative, strategic, and business thinker with an entrepreneurial spirit and a passion for purpose-led initiatives that create impact.

An award-winning creative leader, Nuala brings a breadth of experience, ranging from building business and creative teams to developing creative platforms, campaigns and experiences that influence behaviour in this omni-channel world.

She is respected for her collaborative approach to leading teams in crafting integrated ideas across brand activation, shopper marketing, retail, PR, social, digital, and experiential marketing channels. Nuala is best known for consistently generating insights, strategies, and ideas that engage, build long-term brand value and inspire conversion.

Nuala has served as juror at national and international awards shows such as the Cannes Lions, Young Lions, Effie Awards, Reggie Awards, Globes Awards, Shopper Innovation Awards, AToMiC Awards, Canadian Marketing Awards and PROMO! Awards. Her work has also been recognized at many of these same awards shows.