NOW
London
ABOUT
Itch does all the yukky bits of pet ownership. Launching with a subscription flea treatment, we created this pun-tastic poster campaign. It was loved by pet owners. The brand went from 0 to 24% prompted awareness amongst its audience, with response rates of more than 70% - all on a media budget of just £250k. True.
Back to Itch product launch project
Roger Morris
Copywriter, Now
United Kingdom
Nicolene Scheepers
Founder & Art Director, Freelancersa.com
South Africa