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Itch does all the yukky bits of pet ownership. Launching with a subscription flea treatment, we created this pun-tastic poster campaign. It was loved by pet owners. The brand went from 0 to 24% prompted awareness amongst its audience, with response rates of more than 70% - all on a media budget of just £250k. True.

Date created: July 2019 2019-07-01T00:00:00+0100
Date published: 1 September 2020 2020-09-01T10:24:59+0100

MADEIT CREDITS

Annual 2020 ShortlistItch product launchOOH Project featured: on 2nd September 2020

Itch product launch

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