Seth’s Blog is where author and marketing strategist Seth Godin shares his musings with the internet. In a recent blog post entitled ‘The B2B questions’, Godin shares some examples of questions that ‘people ask themselves when looking at a web page aimed at businesses’.
These rhetorical questions should be kept in mind when thinking about how your own website is perceived. Seth writes that your website visitors may be thinking:
- ‘Is it my job to deal with this?’
- ‘Who sent me here?’
- ‘Will this advance my project?’
- ‘Will it help me get ahead if I take action?’
- ‘If I ignore this, will I fall behind?’
- ‘What are the promises being made?’
- ‘Why should I trust this person?’
- ‘What are the clues that lead me to want to believe this?’
- ‘What are the clues that lead me to doubt it?’
- ‘How easy is it to take the next step? What will happen if I don’t?’
At Novagram, we know that people looking at your B2B website are always subconsciously thinking, “What’s in it for me?”. When designing and building a site for B2B clients, we keep this in mind in order to help make each client’s unique offer clear.
All of Godin’s questions point to one thing: people are looking for direction. They want a solution that will help them achieve their goals, and they need to be able to trust that your company will deliver on its promises.
As Godin notes, people are looking for ‘clues’. These clues might come in the form of:
'Design, testimonials, page responsiveness, typos, clarity of language, urgency of presentation, credentials, domain knowledge…'
Your website is your chance to show clients that you are reliable, professional, and trustworthy. This can be communicated through the way your website is designed, how user-friendly it is, and how well it performs.
At Novagram, we’re able to provide expert guidance on all of the above and much more. Getting these things right will encourage users to take the next step and move forward towards converting.
If your B2B website needs an update, we can help – contact us today to find out more.