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Workshop

The importance of branding for B2B – Part II: Marketing

B2B brand awareness matters more than ever - and the data backs it up. Brand awareness is the top priority for B2B businesses in 2022[1], not just in the UK, but worldwide[2]. B2B companies have historically always been about leads, sales, and cost...

Posted by: Think
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Leaders

Razorfish use Adobe Summit to unveil new B2B platform

Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of the Publicis.Sapient platform, unveiled a ground-breaking business-to-business (B2B) commerce experience at the Adobe Summit in Las...

Posted by: Creativepool Editorial
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Leaders

Kate Howe hired as new Managing Director at Gyro

Kate Howe has recently been named as managing director at Gyro London, an agency which focuses on business-to-business advertising. She will join Gyro on the 1st of July this year, and will manage its 82 members of staff in a joint capacity with...

Posted by: Benjamin Hiorns
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Leaders

The sustainable brand is the successful brand

In today's boardrooms, sustainability is increasingly becoming a vital aspect of an organisation's brand strategy. Consumers are becoming more conscious of the environmental and social impacts of the products they buy, and they are looking for brands...

Posted by: Continuous
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Leaders

Amaze design and build market leading web portal for Coats plc.

Amaze has helped Coats launch an innovative customer-facing web portal for the Industrial Division of Coats plc, the global leader in industrial thread and consumer textile crafts. This follows the earlier appointment of Amaze as lead digital...

Posted by: AmazeRealise
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Workshop

Opinions - What does the future hold for an old creative?

by John Fountain Like it or not, the industry we work in is youth biased. They don't tell you this when you first start out on your career, but the fact is, when you reach about 40 years of age the trajectory of your career will change. Unless you...

Posted by: Creativepool
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Workshop

Opinions - The specialist versus the generalist

by John Fountain Not so long ago creative folk were employed to work across all areas of business communications. It was said that if you were any good you'd be able to turn your hand to almost anything. And if you had any weak spots or showed any...

Posted by: Creativepool
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Industry

What is graphic design and why it matters

You’d be surprised but graphic design is literally everywhere. Whether on water bottle labels, web pages, motorway signs or mobile apps, if there are graphics, someone has designed them. (That includes this article you’re...

Posted by: Think
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Leaders

B2B buying is changing and you're probably not ready for it

If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...

Posted by: Creativepool Editorial
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Industry

Exploring a revolutionary approach to B2B marketing | #CompanySpotlight

This year, B2B marketing specialist alan. Launched Integrated Intelligence - a new research division aiming to fundamentally change how B2B marketers understand their industries. Led by Research and Intelligence Managers, Josh Cohen and Emilie...

Posted by: Creativepool Editorial
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Leaders

How less data can mean more success in B2B marketing

For years, the marketing industry has relied on an abundance of data insights to drive marketing strategy and campaigns. As marketers, there was a time when we were spoilt for choice with data opt-in as standard, third party cookies and even...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow the Creative Director that manifested his own career path

For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...

Posted by: Creativepool Editorial
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Leaders

Why bold design is good business

Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...

Posted by: Creativepool Editorial
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Leaders

What does the end of cookies mean for marketing data insights?

Cookies are crucial to understanding customer behaviour online, but in recent years, having to accept or reject cookies has become somewhat of a nuisance for the average online user. Also, one can argue they're not exactly the best for privacy. In a...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Cos Mingides, Founding Partner at True

Tell us a bit about your role! Is there a “typical” day? To be honest, there isn’t a typical day. I split my time between working on the agency strategy and my role as Head of Effectiveness for our clients. It’s a strategic...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Cat Davis

gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant. Cat Davis, chief marketing officer, is one of those...

Posted by: Creativepool Editorial
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Industry

Sinking our teeth into The Croc | #CompanySpotlight

How was your company born and where are you based? Back in the early 90’s the talented and ambitious copywriting and creative duo of Adam Wooff and Chris Tongeman decided to leave publishing and make the entrepreneurial leap into agency...

Posted by: Creativepool Editorial
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Features

To rebrand Twitter needs to know its tribe | #FutureMonth

“We have permanently suspended the account due to the risk of further incitement of violence.” Bang. Politically liberal users on Twitter surged by 24% as news broke of Trump’s permanent ban from the platform in January...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Creativepool Editorial
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Features

Will AI Own April Fools' Day? The Best Piss-Take Campaigns of 2024

April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

BBH London – London Fashion Week ZAG, the branding and venturing division of BBH London, has been appointed by the British Fashion Council (BFC) to be the lead creative agency for London Fashion Week (LFW) after a competitive pitch. Coinciding...

Posted by: Creativepool Editorial
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Inspiration

Creative Sparks in the Countryside with Bray Leino #CompanySpotlight

Nestled in the picturesque fields of Filleigh, Devon, Bray Leino stands as a testament to the power of thinking outside the box-literally. While most agencies have traditionally gravitated toward the hustle and bustle of London, Bray Leino’s...

Posted by: Creativepool Editorial
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Industry

Frameworks reinvents itself #CompanySpotlight

For this week’s spotlight, we spoke to Ben Bush, Partner and Head of Strategy at The Frameworks, to discuss their new proposition, “Reinvention,”. This focuses on how building a winning business is fundamentally creative. It’s...

Posted by: Creativepool Editorial
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Inspiration

Why we should be doing more listening in 2022

Content Strategist Don Hoyt Gorman reveals some insights from the research and strategy desk at The Frameworks In order to get to meaningful, impactful content, you need to start by listening. We do this all the time on behalf of our clients. We...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial

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