About me

So to the beef: I'm a Finnish strategic creative, specialized in digital work. Currently I work as a Creative Digital Strategy Director in Germany for a small agency. I moved here after a year's s stay in Shanghai 1,5 years ago. My current employer is a small agency who recruited me to build the competence and the deliverables to more strategic creative output. I was recruited to set up the digital strategy and communication department and I also partake in company development and management.

At Robinizer I do only digital but in the past I've been an all-rounder as previously I've done TTL for several brands in Finland. As great as the opportunity has been to develop a small agency I've ran my mile and am looking for new challenges. I want to work with the best, I want to be the best. I want to work for clients who value a challenger, an agency who is not set in their ways and with colleagues who want to do break the rules!

In short I love to do ideas. To produce them I need 'food for thought'. My tool for ensuring a sufficient reserve of 'food for thought' is curiosity; to observe human behavior, culture and phenomena. I believe people don't think, they feel and that is why curiosity is crucial. Digital has completely changed behavior; social barriers, friendship and communication. This is why I love the field I'm in.

One fascinating aspect in today's marketing is the content aspect and how brands are becoming content creators. Their push communication is digital diminishes and the branded content increases.

Skills

Digital strategy, Digital communication strategy, Creative Direction, Content planning,

Sector Experience

FMCG, Luxury, B-to-B (elevators), Alcoholic beverages, Travel, Mobilephones, Dermo-cosmetics, Healthcare

Awards

see portfolio

Clients

Chivas, Eucerin, Finnair, Hansaplast, Kone, Nokia, Paulig, TAG Heuer