Data-driven content marketing strategist with 10 years' proven experience connecting B2B and B2C customers to brand and product in both local and international markets. I've spent my career working in digital innovation in agency and client-side, motivating and mentoring teams to deliver successful and relevant digital experiences with cohesive content journeys aligned to audience interests and business priorities. I'm a highly enthusiastic collaborator, skilled in managing multiple projects and stakeholders simultaneously. Strategically and analytically minded, I thrive on both defining and solving problems. Permanently relocated back to London in October 2020 after six years working and living in Sydney.