About me

Hi, My name's Niraj. You're pronouncing that wrong in your head. But that's okay. Just call me Raj.

I'm currently an Executive Creative Director at VML NYC, working alongside my partner Justin Ebert. Together we manage a group of 20 creatives and are the global leads on Dell Technologies. Over the past few years, Justin and I have helped transform the perception of Dell into a respected and creatively-driven brand. And our work helped them win their very first Cannes lions in their 40 year history. (Including a coveted a Grand Prix.) All of which led us to be named the 29th most awarded ECDs in the world in 2022.

In addition to Dell, we also run Stouffer's Port Authority of NYC, And we contribute to other clients within the VML network, including Dicks Sporting, Sam's Club, Coke, Miami Tourism, The Department of Sanitation for New York and others.
Before VMLYR, I was a SVP, Sr. CD/AD at BBDO in NY. I was there for four years. And during that time, I've had the good fortune to work on and lead some of their biggest and most creatively-driven clients. Like AT&T, Pepsi, Starbucks and Tropicana. Prior to that, I was at 72 and Sunny in LA. Where I worked on Samsung, Anheuser-Busch and Starbucks.

I also spent 5 years at TBWA / Media Arts Lab, in LA, where I worked exclusively on everything Apple. And I spent some time at DDB LA and Spike DDB in New York, as well as Colby & Partners in LA. (I could go on, but I'll start to sound like a three hour Bollywood film.)
Well, that's me in 5 short paragraphs. So if you have any questions, if you want to chat or if you'd just like to know how to say my name right — give me a call or shoot me an email. (Although email won't help with that third thing.)

Niraj's achievements

Site Achievements

1 Featured

Judging

Niraj Zaveri has sat on the Creativepool Annual jury.

Annual 2025 Judge Rebel

Featured work

Work picked by the Creativepool editors for the homepage.

I Will Always Be Me

10 February 2025

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