About me
Self Employed
How I can help: Digital Transformation, Search Engine and Generative Experience Optimisation
Digital Project Manager to over 400 businesses, SaaS and ecommerce specialist
AI curated content strategies for LLM's - recommendations, deep research, local business and overall brand elevation.
Seeing the bigger picture with your SEO toolkit
UX champion, YouTube channel marketing growth strategist, Technical GEO flair
Significant website content optimisation skillsets, particularly with structured data
Video SEO Expert since 2008, VideoObject Schema Trailblazer and Tutor
Your favourite stakeholder storyteller, a confident public speaker in meetings
Collaboration with internal teams for data sharing, analysis, and design using Power Bi dashboards, segmented data and spreadsheets
I help with abstract and critical thinking, leaning on past experiences to problem solve
Leadership and example-led coaching
Entity-led SEO content strategist with hands-on experience in developing technical optimisation
Passionate about on-page technical schema, video markup, and optimising structured data for AI multi-surface domination; E-E-A-T reinforcement and semantic clarity.
Strong analytical thinker; skilled at extracting content performance insights from GA4, CMS platforms, and CRM datasets to inform strategy, content, and UX decisions.
IBM/Salesforce/Future Insights
Nature of Business: Events company, Tech industry
Position Held: Video SEO and Content Marketing Manager
Revitalised underperforming YouTube channels into high-authority marketing assets
UX advocate: Content accessibility standards: adding captions, using clear messaging, and designing visuals with accessibility and audience inclusivity
Strong brand resonance with SEO-driven blog content with short-form video teasers
Planned and delivered global event promotion content (UK + USA)
Connected digital PR, social activation, and stakeholder KPIs through content and brand visuals
Partnered with PR agencies to deliver bespoke video assets and graphics
Initiated data-led testing of teaser Video content to compare to past datasets of uplift and engagement
Data-led interpretation of behavioural trends, campaign ROI, and content performance
Cloud 99 Beds/Comfy Living
Nature of Business: Online eCommerce B2C
SEO, Content and Video Marketing Manager
Achievements: Doubled website revenue and trebled organic traffic over 18 months. Grew a 2M turnover to 5M in 3 years
Secured a national broadcast partnership by landing a contract with Channel 4's 60 Minute Makeover, resulting in a significant spike in organic search visibility, backlink acquisition from major media outlets, and a 3-month uplift in product conversions and brand trust metrics.
Owned the full marketing lifecycle: planning, budget forecasting, stakeholder updates, and performance reporting across all channels including email, PPC, affiliate, and organic.
Managed all Google platforms: Google Analytics, Search Console, and AdWords, reporting on budgeting ROI by campaign, landing page effectiveness, bounce rates, and costs.
Data cleansing and segmentation: built enriched audience profiles using CRM and sales data.
Created video marketing content tailored to product pages and social proofing, using keyword-rich metadata, schema markup, and accessible scripting to reach a broader audience.
Funky Pigeon/WHSmith
Nature of Business: B2C, greetings cards
Position Held: Video SEO, Content & Multi-Platform Discovery Strategy
Early Leader in Commercial Video Marketing | Full Strategic Autonomy | Proven Revenue Impact | Trailblazer in the Commercial Video Space
Pioneered structured video SEO from 2009, rolling out rich media discovery strategies across YouTube, eBay, and brand-owned eCommerce platforms—well ahead of mainstream adoption.
Operated with complete autonomy, presenting strategy decks directly to directors for approval—covering campaign concepts, creative visualisation, video scripting, platform choice, and forecasted commercial benefits. Every content decision was underpinned by projected ROI and performance benchmarks.
Deployed video schema markup, closed captions, and embedded metadata to maximise rich result eligibility and ensure cross-platform discoverability. Videos were optimised not just for YouTube, but for Google universal results, video carousels, and Featured Snippets.
Managed all on-page SEO within a bespoke CMS, structuring internal links and aligning product page content with search intent. Continuously ran technical audits and corrected crawl issues that impacted video visibility and organic rankings.
UX aware; blending technical SEO tasks with visual best practice and accessibility requirements.
Generated campaign performance dashboards using Google Analytics and YouTube Studio data, reporting monthly to stakeholders and adapting future creative direction based on A/B-tested engagement metrics.
Led innovation without existing precedent, usually working without a brief.
Skills
AI, Change Management, Content Management, Digital Strategy, SEO, Team Management
Sector Experience
Consulting Services, Furniture, Fixtures & Equipment, Online / Web, SAAS