About me

Former London Creative Director at independent global brand design agency Bulletproof, where I spent 14 years helping to grow and shape the studio alongside the senior leadership team.

With over 25 years' experience in brand and packaging design, I've led multidisciplinary creative teams, nurtured emerging talent and helped build a collaborative studio culture rooted in inclusivity, high standards and creative ambition. I played a key role in developing mentoring structures and team environments that supported both morale and professional growth.

As Creative Director, I was responsible for leading major client accounts and building long-term partnerships that championed bold, strategically grounded creative work. I'm a hands-on creative at heart — working closely with teams from initial inspiration and conceptual sketching through to refinement, production and press approval — always ensuring ideas are crafted with care, clarity and attention to detail.

I've had the privilege of working with a broad spectrum of brands, from ambitious start-ups to global names including Arla, Dr. Schär, Life Health Foods, Quorn, Kraft Heinz, Mondelez International and Diageo.

I'm passionate about mentoring the next generation of designers and find real satisfaction in helping others build confidence, deliver outstanding work and achieve their goals.