About me

I have a successful background and a great working and managerial experience. I am an effective leader with the skills to build highly motivated, productive, and diverse teams. A quality-oriented professional with a reputation for service, satisfaction, and results; with a proven ability to manage multiple tasks, projects, and assignments simultaneously. A creative trouble shooter, able to quickly identify problems and implement practical solutions.

During the seventeen (plus) years of continuous work in the advertising field, I've gained exceptional experience in every part of the creative business - both in the creative process and production: copy writing and graphic design, traffic control, creative department's people management, creative and marketing planning and strategy, TV, Print and Radio production.

Besides my day to day experience, I've attended numerous workshops and seminars within the WPP Group (JWT, Y&R and Ogilvy) on marketing, business development, creative department administration, creative writing, creative brief writing, HR Management, script writing, TV and Radio production process (excellent knowledge of film production and direction), Planning and Budgeting, Presentation and Client handling.

I've worked closely and successfully with clients representing well known international brands, such as Col-gate-Palmolive, Ajax, AMSTEL, Multichoice, BAT, Nike, Starbucks, Ericsson, Kraft, Mitsubishi, Renault, Nestle, and Citibank, and have created successful pan-european campaigns for Ajax and Colgate, but I consider as my strongest point my ability to lead my teams to win pitches and create tight, trustful and long lasting relations with clients.