ABOUT

As support for Ukraine was weakening and disinformation was becoming part of everyday public debate, many Czechs were no longer responding to facts alone. So, together with Czech Television, we created a social experiment the whole country needed to see.

We took three war skeptics to Ukraine to test a simple question: can truth change minds shaped by propaganda? They witnessed the reality of war with their own eyes. Yet even that did not change them. And that was the most terrifying truth of all: propaganda had already won where reality should have.

So, to bring the nation into cinemas, we created a campaign showing what our country could become if we stop resisting Russian propaganda. A vision of a future ruled by lies, fear and distorted history. Not to imagine the impossible, but to show how close it can be.

The campaign turned a documentary release into a national conversation. It cut through indifference, drove widespread public attention, and brought the issue of Russian propaganda back into mainstream debate. Most importantly, Public support for Ukraine rose to 54%, proving that if we fight propaganda, truth can still win.