About me

I joined BBH as a senior creative in 2014, after working for 6 years as a creative at Adam&EveDDB and DDB UK respectively, where I created Gold award winning global campaigns for a wide range of clients-from Volkswagen to Harvey Nichols, to Mars and Diageo.

Now as a Creative Director at BBH, I have worked primarily on the Axe, Audi, Virgin Media, Baileys and Barclays and British Airways accounts, while developing a new campaign positioning for Britvic's Robinsons brand.

I am the CD for St John's Ambulance, Refuge and Terrence Higgins Trust, alongside Nestle and Dulux.

After studying at the London Institute, I started my career as a designer for Conde Nast, within British Vogue and Traveller magazine, before moving on to becoming a photographic editor at Getty Images.

During my career in advertising, I have sat on international and British advertising awards juries, and represented BBH London at Cannes on the See it Be it platform-an initiative to bring together the world's leading senior female creative talents.

I was born and grew up in Singapore, to Finnish/Swedish and Australian parents, and have lived in London for the past 18 years.