About me
A passionate and dedicated individual with over fifteen years marketing experience, across PR, experiential, events, digital, sponsorships and partnerships. High level of industry experience in entertainment specifically music, film and gaming. However industry knowledge spans much wider incorporating FMCG, automotive, finance, leisure and travel working on brands such as Generator, MasterCard, LEGOLAND, Dairy Crest, Coke, Nissan, Xbox, Orange and Wrigleys.
Areas of focus over the past few years have been sponsorship activations, partnership development and delivery, and through the line campaigns. Key campaigns and project worked on over the past 3 years include; Boiler Room X Generator Partnership, BRITs 2014 and 2015, MasterCard and The Open Golf Championship, UPS and London 2012 and LEGOLAND Brand Partnerships. Have also previously managed Orange Sponsorship of The BAFTA's, through the activation of key partnerships with French Connection and MTV. Delivered Wrigleys sponsorship activations at several music festivals, in Sydney.
Fully conversant in the brand partnership and sponsorship sales process, from identifying opportunities, negotiating and contract management, through to ongoing management and activation of assets. Confident and proficient in managing multiple stakeholders including high level decision makers. Have been heavily involved in contract negotiations and leveraging opportunities with existing partners or clients in various roles undertaken, as well as seeking new partners or clients.
Passionate, creative, driven, hard working, knowledgable, analytical, proficient and solutions driven.
Looking to build a successful career. Studying law part time, to develop the mind further.