About me

A seasoned creative of the copywriting persuasion, I am dedicated to creating content that delivers a real impact. Experienced in working with brands across a full spectrum of channels - digital, print, social and press, I possess an adaptive range of writing styles. A strong team player who loves to collaborate at all levels, I am open, honest, hard-working and fun to work with.
Passionate about breathing new life into brands with a finger firmly on the audience's pulse I excel in the following areas:

- Crafting compelling copy across all online and offline channels, delivering relevant, customer-focused business truths with emotion and purpose
- Championing and challenging brand tone of voice
- Understanding competitive landscapes, target audiences and personas
- Executing campaigns that forge relationships and cultivate customer responses that deliver commercial success through audience growth and lead generation
- Working together with designers to develop beautiful end products
- Collaborating with a range of different departments internally and externally