About me

PROFILE
Senior multidisciplinary designer and creative leader with 20+ years' experience delivering brand, digital, print and motion design across leisure, hospitality, event, music, retail, fashion, SaaS, technology, education and print sectors.
Experienced leading in-house creative teams, evolving brands and delivering commercially effective multi-channel campaigns across B2B and B2C environments. Strong background in creative direction, brand guardianship, digital design, CRM, motion graphics, print production and stakeholder management.
A hands-on creative leader equally comfortable mentoring teams, shaping creative strategy and delivering high-quality design execution across integrated marketing channels.

CAREER FOCUS
Now seeking senior hands-on creative roles where deep experience, creative versatility and dependable delivery can add immediate value.
Particularly motivated by opportunities to remain actively involved in design execution across brand, digital, motion and campaign work, while contributing as a trusted and collaborative senior member of the team.

Core Strengths
Creative remit: Brand, digital, print, motion graphics and integrated campaign design
Working style: Hands-on, collaborative, dependable and solutions-focused
Team contribution: Happy to mentor, support and share knowledge with junior creatives without requiring formal line management
Growth areas: Continuing to develop motion graphics expertise and exploring the evolving application of AI within creative workflows and content production

CORE EXPERTISE

Creative Leadership
Creative Direction - Team Leadership - Mentoring - Brand Guardianship Stakeholder Management - Creative Workflow - Cross-functional Collaboration

Brand & Campaign Design
Integrated Campaigns - Brand Development - OOH - POS - Packaging Event Graphics - Print Design - Environmental Graphics

Digital & Motion
Digital Design - Motion Graphics - Video Content - Social Media Creative CRM/Email Marketing - Landing Pages - Responsive Design - HTML/CSS

Platforms & Software
Adobe Creative Cloud (InDesign, Illustrator, Photoshop, XD, After Effects, Acrobat) Figma - Sketch - Canva - WordPress - DotDigital

Work
Articles
Achievements
Activity

Nik's work

Old Bakery Distillery – Heritage Spirits Brand Refresh Concepts

Oxygen Activeplay F&B Menu & Cafe

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