About me
Hello there,
Before reading any further, please note this 'ABOUT ME' section has been scribbled in lemon juice, so you'll need to hold it over a naked candle-flame to make out the words properly. No, really. Try it.
I'm an award-winning freelance creative director, senior word-herder and commercial director. Since 2014, I've crafted everything from creative platforms, TVCs, social content, brand films, OOH, award-winning activations and experiences, brand partnerships and other integrated campaigns for a swag of heavyweight marques - including Gillette, Toyota, McDonald's, Australia Post, Carlton Breweries, Oral B, John Deere, Optus, Medibank, ASICS, Telstra, Destination NSW, Moose Toys, Brand WA and more. I am highly skilled in using various AI platforms, and as you'll see from my reel, I'm often fortunate enough to sometimes direct the film content and/or TVCs I have created.
But I s'pose you're wondering whether I'm 'creative' enough for Creativepool or your project's specfics needs, though
Well... [and you might want to take a big breath here and read really, REALLY fast]... I once attempted to turn the billionaire Lachlan Murdoch into Batman (without permission), turned a cricket pitch into a giant razor, used an 'objectophiliac' to spruik phone insurance, convinced a gardening brand to make a potty-mouthed gnome, pitched a post-apocalyptic survival shoe to a major sneaker brand, and leveraged Santa's proverbial lump o' coal to fight climate change, made a client cry (good tears) with an emotive idea for selling support bandages, harnessed retinal after-glow in people's eyes to challenge a common perception, and used a primary school project to persuade Australia into planting a million trees by 2030. I should add that in late 2025, I won the pitch for Surf Life Saving Australia, beating eight of Australia's top creative agencies - and I was the only creative on the job.
In addition to the above, I also happen to be the author of the best-selling, award-nominated funny kids book Barebum Billy, a grim high fantasy novel The Wyvern and the Wolf, screenwriter/creator of a new spec TV comedy series title The Aussie Pope, and I pen the occasional satirical op-ed for Campaign Brief.
Suffice to say, if you're on the hunt for a truly conceptual creative with the right combo of copywriting chops, campaign experience, storytelling nous and, yes, crystal slipper-size who'll inject some left-field, lateral thinking into your agency, brand or film project, then I'm probably THAT guy.
Feel free to peruse my portfolio at DOUBLE-YOU-DOUBLE-YOU-DOUBLE-YOU-DOT-NICKSNELLING-DOTCOM-AU
Skills
Advertising, AI, Content, Copywriting, Creative, Creative Direction, Digital Marketing, Directing, Experiential Marketing, Filming, Script Writing, Social Media, Writing