About me

I am a senior creative services/operations director, with extensive experience in board director and senior management roles. A "hands on" project director, broadcast, content and stills producer, with proven ability to innovate and implement new ways of working in challenging environments, combined with strong creative and client management skills, always executed with a certain amount of flair.

I am Creatively led, business focussed, results driven and collaborative to my core.

I honed these skills during my 8 years with Mother London, where I was a "Mother" one of the original magicians that pulled rabbits out of hats. I worked across multiple Brands, some global, some emerging, from Boots and Egg Credit card, to Siemens, from ITV Digital to Orange Mobile. For me, the proudest time at Mother were the 4 years worked on Orange, we were encouraged to run this as our own piece of business, setting client fee structures, building relationships with the marketing team directly and selling in the Mother way of doing things to our clients. We created amazing world class work, used brilliant people to produce the work and had a great time doing it. I created seamless process that kept creativity at the forefront, quality as a given and structure that kept it all working efficiently and smoothly. As the size of clients grew, I evolved the systems and processes to accommodate the shift, everyone became advocates of the working practices and processes from Mothers to Strategists, Creatives and Clients.

I believe that we formed the ideal Project management set up. The agency was and is very profitable, but still produces world beating, award winning Creative work, using the foundations I co created.

I have since taken my skillset to other agencies where I have had to adapt and change their existing ethos and practises.

My other role as Creative Operations Director at McCann Manchester and my last role as Chief Operating Officer at Forever Beta was about continuous change management, creating new processes to knit the various departments of the respective company's integrated offerings together, for the benefit of clients.

My remit was to put the Creative offering and change management back to the top of the agenda and build an Operations led department, improve the recovery and utilisation of hours and increase margin through effective resource management of the Creative Department, Design, TV Production, Art Buying and Studio. I significantly increased the quality of creative production for TV, OOH, Radio and Press and offer better value to our biggest client - Aldi.

I was successful in achieving my remit and both agencies live by the processes I put in place.

I am ready for my next challenge and bringing all my experience to a company looking to evolve and ready themselves for their next phase of growth.

Skills

Advertising, art buyer, Creative Producer, operations director, project director, project management

Sector Experience

Advertising, Automotive, Brand Management, Branding, Fashion, Food & Beverages, Footwear & Accessories, Retail, Telecoms