About me
Having seen the growing trend of copywriters writing their bios in the third person, Neyha Mohindra will not do so after the first three lines. Because just like her favourite ketchup ad punchline as a kid. "She's different." I've always wanted to work in advertising. I didn't accidentally stumble on it or arrive because I had no other career choices to make. This was my choice. The fact that instant noodles could supposedly be made in two minutes or you could dance to your heart's content on the boundary of a cricket stadium while eating a bar of milk chocolate made me believe in the power of advertising. While most people peed during ad breaks, I chose to stay. If they wanted the remote to change channels, I held on to it with all my might and sometimes used my drooling puppy eyes to make it work in my favour. I simply couldn't miss my ads. I've now spent 4 years with JWT and another with STAR TV from 21st Century Fox doing what I love. Along the way, I have worked on everything possible and developed the art of punning shamelessly. I've tried to overcome obstacles that are not native to my desire with the same enthusiasm that I pun with. These experiences that I have picked up on my way makes me ready to explore new creative environments. I am ready. The little girl in me will write her heart out. If not just lure me with Nutella and dark chocolates. That's a promise.
Skills
Advertising, Copywriting, Creative Direction, Script Writing, Translation
Sector Experience
Charity / Not for profit, Healthcare, Hotels & Resorts, Household Care, Household Goods, Newspapers, Outdoor