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About us

new–land is a Scandinavian production company based in London, Stockholm and Copenhagen. We represent a diverse roster of directors and photographers, working across commercials, music videos, branded content, documentaries and film.

From drama to comedy, epic narratives to playful mixed media shorts, at the heart of our work is cinematic storytelling and craft, finding the human connection that allows us to create authentic, emotionally engaging and impactful work that resonates with our audience.

Founded in 2014 by director Gustav Johansson, we have since worked with global brands including Volvo, Coca-Cola, adidas, IKEA, Nike, Netflix, HBO, and Virgin Media. Our work has been awarded at every level, from Cannes Lions to Ciclope to D&AD. Most recently we were awarded Eurobest Production Company of the Year for 2020.

We are experienced and flexible at working in different ways with our clients, and our production approach varies from project to project. From developing and concepting ideas at a very early stage, to executing an existing brief, we are keen to innovate and collaborate with artists to develop creative and ground-breaking work.

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new-land's Followers

Nick Tcherniak

Picture Researcher, Picture Editor, Footage Researcher, Graphic Designer, Freelance

United Kingdom

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Mark Hill

3D Artist, Hillsfx

United Kingdom

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Raymon Bosquillos

Graphic Designer, RYMN Design

Philippines

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Samuel Boik

Graphic Designer, Sunday

United Kingdom

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Jacob Migicovsky

Freelancer, Interesting Picture Company

United Kingdom

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Safnah IT Services

Iraq

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ABK CINEMA

Georgia

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Rig2

United Kingdom

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DMCS Print and Mailing Ltd

Director, DMCS Print and Mailing Ltd

United Kingdom

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2

Where Giants Roam

United Kingdom

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Anaelle Schneider

Art Director Advertising

France

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Oliver Elmes

Film Maker, Oliver Elmes

United Kingdom

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Marcus Moody

Digital Designer, Meet Marcus Moody

Poland

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Sara Samsøe

Head of Production & Executive Producer, new-land

Denmark

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llotestudio

Argentina

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Beatrice Borghini

Animator / Illustrator

United Kingdom

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Louis English

Director | DoP

United Kingdom

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Miriam Oladejo

Flame/ Nuke Artist, Freelance

United Kingdom

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HUGO HORS

3D Senior Motion Graphics Designer

Spain

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Glenn Rummler

Brand Designer, Glenn Rummler

United States

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