About us

We are an international lifestyle brand with an authentic sports heritage. We are embraced by the individuals, athletes and artists with the courage to walk their own path. We believe in self-expression. And we encourage people to FLY YOUR OWN FLAG™.

Since 1920, New Era has been the world's premier headwear brand. Our products transcend time, culture, sport and fashion, and allow you to express your personality and style. Our focus, is, has been and always will be on creations that are inspired, designed and handcrafted to fit your life.

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities.