About me

I am an award-winning Creative Art Director with over twenty years of experience in cross-media and brand communications. I have led creative work for global brands across healthcare, finance, media, and lifestyle, delivering campaigns that drive both impact and growth.

Originally from Belgrade, Serbia, I began as a designer—while also fronting Sunshine, one of the country's most influential 90s bands, earning 12 singles. That early experience taught me the power of connecting with an audience, a principle I continue to bring to every creative challenge, whether developing brand identity, leading integrated campaigns, or shaping digital storytelling.

Most recently, I was Creative Art Director at Burson, where I led visual identity and integrated campaigns for clients including Aldi, Ferrero, Pfizer, Sanofi, Novo Nordisk, and many more, spanning the UK and EMEA. As a freelancer, I have also partnered with the Financial Times, Midea, and UK Government-funded branding projects, helping organisations distill complex messages into compelling, culturally attuned creative.

I am passionate about creative leadership that balances originality with commercial impact, while building and mentoring teams to do their best work. I would welcome an opportunity to discuss how my skills and knowledge could support your creative ambitions.

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