About me

I am an award-winning Creative Art Director with over twenty years of experience in cross-media and brand communications. I have led creative work for global brands across healthcare, finance, media, and lifestyle, delivering campaigns that drive both impact and growth.

Originally from Belgrade, Serbia, I began as a designer—while also fronting Sunshine, one of the country's most influential 90s bands, earning 12 singles. That early experience taught me the power of connecting with an audience, a principle I continue to bring to every creative challenge, whether developing brand identity, leading integrated campaigns, or shaping digital storytelling.

Most recently, I was Creative Art Director at Burson, where I led visual identity and integrated campaigns for clients including Aldi, Ferrero, Pfizer, Sanofi, Novo Nordisk, and many more, spanning the UK and EMEA. As a freelancer, I have also partnered with the Financial Times, Midea, and UK Government-funded branding projects, helping organisations distill complex messages into compelling, culturally attuned creative.

I am passionate about creative leadership that balances originality with commercial impact, while building and mentoring teams to do their best work. I would welcome an opportunity to discuss how my skills and knowledge could support your creative ambitions.

Skills

Art Direction, Brand / Logo Design, Branding, Branding consultancy, Campaign ideation, Creative, Creative Direction, Photography, Team Management

Sector Experience

Banking, Corporate affairs, Healthcare, Public affairs, Retail

Clients

ALDI, British Olympic Committee, Ferrero, Financial Times, Huawei, Ipsen, Kronnenboug, Led Zeppelin, Lionsgate, Novo Nordisk, PFIZER, San Miguel, Sanofi, Stephen Lawrence Day Foundation, The O2