About me

Nelli is an award-winning creative with ten years of experience spanning every corner of marketing — from employer branding to full-on retail campaigns. She's helped shape sharp, standout concepts for both Finland's biggest retail giants and the smallest of charities. No matter the client, the approach stays the same: keep it fun and stay focused on solutions.

For Nelli, the best part of creative work is cutting straight to the core of the idea. While others wave their hands in the jungle of strategy decks, she pulls out her metaphorical machete and gets to the heart of the problem hidden in the brief. She doesn't believe in good or bad briefs — she believes great insights are hiding everywhere around us.

Her work has been recognized in Finland's top visual communication competition Vuoden Huiput, at Eurobest, Finnish Comms Awards, and has even been shortlisted at Cannes Lions. Please see selection of her work in her project page.