. . .

About me

A creative mischief-maker with a global mindset and a genuine passion for disrupting the expected. I've led teams, inspired bold thinking, and built standout campaigns across Asia, the Middle East, Europe, and the US, guiding world-class brands from big ideas to beautiful execution.

From luxury and lifestyle to sport, travel, and tech, I've helped brands earn the right to be in people's lives. Work that connects across every platform and format, with emotion and meaning at its core.

I believe in fearless creativity, strategic clarity, and leading with both vision and heart. Whether redefining brand tone, mentoring rising talent, or turning 'what if

Much of my career has been spent setting and defending creative standards, and finding the right words for brands that needed to mean something. I created one of the most successful and controversial drink-drive campaigns in recent memory. Wrote a global manifesto that reignited a dormant British sports car icon for a new breed of driver. Repositioned Etihad Airways around a promise, not just a tagline. Led a counter-extremism campaign for the Home Office that reached three million people without a penny of paid media. Generated £42 million from a B2B campaign built on a single human truth. And told the story of the world's tallest building, making it stand for something far greater than a footnote in the Guinness World Records.

I've built frameworks that outlasted the campaigns and led teams of up to 30 creatives under a single philosophy: the restless pursuit of better. Not perfection for its own sake, but a refusal to settle for good enough when something far greater is within reach.

I lead with honesty, invest in the people around me, and work to create environments where the right mix of talent, experience, and inspired thinking produces work that genuinely matters.

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Neil's Followers

Nathan Smith

Graphic Designer, Freelance

United Kingdom

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Man Ian

Stills Photographer

United Kingdom

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André Pereira

Art Director, Grey

South Africa

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Riya Mahajan

Graphic Designer, Buyhatke

United Kingdom

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Dina Ruzha

Illustrator, IllustrationX

United States

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Ekaterina Pipko

UX Designer, Insurify

United Arab Emirates

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Olga Kostyuk

Branding Designer

Ukraine

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Eren Devrimci

Artist & Filmmaker & Director & Editor & Writer, wtflow

Turkey

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Jorge Israel Flores Tarrillo

Redactor Creativo, Independiente

Peru

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Nishitha Mitra

Graphic Designer

United Kingdom

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Makua Ozoani (Mark)

2D Animator, Mozexplainer Animations

United States

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Anchal Lohmod

Fashion Stylist

India

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Kyle Young

Art Director, School of Communication Arts

United Kingdom

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Jasmine Lawrie

Product Photographer, Jasmine Lawrie Photography

United Kingdom

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Andrew Traill

Picture Editor

Australia

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Akanksha Rathor

creative copy writer and editor

India

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Ayman Zahid

Graphic Designer, Freelance

United Kingdom

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Anthony Catillaz

Illustrator/ Concept Artist, Epoch Games

Switzerland

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Nicholas Symes

Brand Identity Designer, Nic Symes Design

South Africa

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Edgard Jarrin

Product Development Manager, multiplode6

Spain

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