About me
I'm an experienced and versatile creative director and content creator, with a background in copywriting and a love for all things tech. Whether it's a through-the-line brand campaign, an online content series, a left-field experiential project or even just a lovingly-crafted piece of long copy, I consistently deliver ideas with measurable impact.
Since 2015 I've been part of and have led teams in the creation of B2B video-based campaigns and a multitude of content at Meta. From helping to develop global creative strategies and conceiving big campaign ideas, to getting my hands dirty on-set and in all areas of production, my goal has been to make beautiful work that delivers real, measurement-backed results. I also run weekly "Do Good Better" creative consultations to help Meta employees design ad campaigns for charities and small businesses.
Prior to Meta I spent around a decade working in creative agencies in Sydney, first in account service and then - having finished top of my year in Australia's most prestigious creative course - as a copywriter. I've created campaigns across a wide range of sectors, with clients including Subaru, IKEA, News Corp, Diageo, Unilever, Boots the Chemist and Merrill Lynch.
In my free time I'm an avid surfer, skater, cyclist, reader and - more recently - chess player. Volunteering is a huge part of my life too, having worked in street kitchens and homeless shelters, been a youth mentor and launched a mental health awareness initiative.
Thanks for reading.
Skills
Advertising, concept development, Copywriting, Digital Marketing, Presentation, Writing
Sector Experience
Automotive, Charity / Not for profit, Fashion, Finance, FMCG, Newspapers, Retail, Sports, Travel & Leisure
Awards
Clients
Commonwealth Bank of Australia, Fox Sports, Foxtel, Guide Dogs NSW/ACT, IKEA, News Ltd, Subaru