A problem-solver with 10 years multi-sector experience helping some of Europe's biggest multinationals leverage digital channels to meet their business objectives.
Developing the brief with the client, I've led the discovery phase of pitches and projects through C-level stakeholder engagement, competitor reviews and user/industry research to uncover cut-through insights.
During a project lifecycle, I act as proxy client and user throughout to facilitate understanding to all stakeholders. I brief copywriters, designers and build teams to deliver digital projects on time and budget. I've also helped sales with proposals and steered challenging projects in to calm waters.