About me

Neil launched HeyHuman in March 2014, taking a step back to think about the future for agencies and new ways of thinking and working. This started out with a belief in 'Human Brands' and an approach focused on behavioural economics and neuroscience.

Previously Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He's since harnessed that to inform HeyHuman's BrainKind approach to creative and understanding of the relationships people have with brands.

Neil also speaks at global conferences such as SXSW, Social Media Week, Digital Enterprise Festival and Chartered Institute of Marketing. He regularly writes and contributes to articles including Campaign, The Drum, The Grocer, More About Advertising and for the IPA.


Advertising, Branding, Business Management, Campaign Planning, Client Services, Communications, creative writing, Planning, SEO, Strategy Planning

Sector Experience

Advertising, Branding, Communications


Event Magazine Award, IPM Award, Marketing Agencies Association Best Award, The Drum Award


Diageo, Merlin Entertainments, Mondelez International, Natures Menu, SlimFast, Sony Xperia, Typhoo Tea Ltd

Trade Associations

The Institute of Practitioners in Advertising (IPA)

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Top 100 Influencer of the Year 2019Influencer of the Year Annual 2016 JudgeBranding Annual 2018 JudgeSmall Agency of the Year
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Neil Davidson has been a Contributor since 25th February 2019.

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Creativepool member since 9 December 2015