Neil launched HeyHuman in March 2014, taking a step back to think about the future for agencies and new ways of thinking and working. This started out with a belief in 'Human Brands' and an approach focused on behavioural economics and neuroscience.
Previously Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.
Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.
He's since harnessed that to inform HeyHuman's BrainKind approach to creative and understanding of the relationships people have with brands.
Neil also speaks at global conferences such as SXSW, Social Media Week, Digital Enterprise Festival and Chartered Institute of Marketing. He regularly writes and contributes to articles including Campaign, The Drum, The Grocer, More About Advertising and for the IPA.