ABOUT

PROBLEM
Plastic pollution plagues the earth. The least we can do is pick it up. However, people would rather pick up a steaming pile of gastroenteritis, than a chip packet sterilised by the ocean.

SOLUTION
Human Waste Bag is a simple design that is printed on the front of free dog bags which are readily available at council dog beaches. The designs entice humans to pick up plastic pollution as well as their dog poo, after all they do have a garbage bag in their hand.

EXECUTION
The designs were created and made available open source, readily available to download online. Then because plastic pollution is prevalent on most coast lines, an email was sent to every council on the NSW coast, not only offering the designs for free, but we had already contacted the supplier of the public dogs bag dispensers and made sure that no additional cost would be needed to add the custom design.