About me

A senior marketing professional with extensive experience managing integrated campaigns across digital, social and traditional media channels in local and international markets, derived from senior roles at agencies, consultancies and advertisers. Has a strong focus on driving superior sales and marketing performance by the integration of brand, consumer and business goals, improved utilization of data, customer insight, analytics and technology and on maximising efficiency and effectiveness across all media investments. Successful track record managing group P&L, developing high performing teams, closing contracts, delivering against aggressive commercial targets and establishing excellent relationships with internal stakeholders and external suppliers / partners.

Additional in-depth experience across PPC, SEO, Social Media Marketing, Ecommerce, Google analytics, Adobe analytics, CRM, Influencer marketing, Product Placement, DMP activation, Barter, Content creation, Media Management & Contract negotiation, PR, Affiliate marketing, and digital transformation.

Sector Experience

Automotive, Finance, FMCG, Food & Beverages, Pharmaceutical, Telecoms, Travel & Leisure