About me
I've spent the last 25+ years working at, or with ad agencies across the US as a brand planner/strategist advising leadership, leading teams, translating cultural, behavioral, and category insights into frameworks, strategies, briefs, campaigns, and content that reflect user needs, inspire creatives, and drive growth for clients ranging from start-ups to Fortune 100 across B2B, CPG, financial services, healthcare, life science, multicultural, retail, technology, and QSR.
Agencies I've worked at or with include Ogilvy, Merge, Iris, Critical Mass, Razorfish, Gyro, Arnold, Leo Burnett, Grey
Clients I've worked on include: CDW, Ecolab, Workday, HP, Samsung, United Technologies, Dell, McDonald's, AT&T
Skills
Agency Coordination, B2B, B2C, Brand Management, Brand Stategy, Business Development, Consultancy, Creative Direction, Experiential Marketing, Market Research, Marketing, Marketing Strategy, Strategy Planning, Training
Sector Experience
Banking, Brand Management, Computing (Hardware), Computing (Software), Construction, Consumer Durables, Electronics, Food & Beverages, Healthcare, Manufacturing, Pharmaceutical, Sales / Business Development, Technology, Telecoms