About me
I have over over 20 years experience as a senior creative artwork in FMCG, tobacco, food, Drinks and luxury brands. Packaging is always very challenging, it incorporates many levels of expertise and experience when dealing with different substrates, printing techniques and artwork production to suit a specific medium or product, whilst also working to brand guidelines is key.
I enjoy the challenges of structural packaging, how the design looks on pack and the visual outcome of the product on shelf. I work closely with the team to make sure the design flows correctly and is optimum for the product.
I have exceptional pre-press and print knowledge which gives me a good understanding of the process and enables me to share a technical in-site with the team to overcome any obstacles during the design process.
I am skilled in producing high quality work in a wide range of disciplines, I am very competent in creating and working with PSD files, spot channels, high-end retouching to high quality mock-ups. I have a strong solid knowledge in colour management, pass on press, proofing and scheduling work-flows and implementing traffic management solutions.
Skills
head of production, illustrator, Image Retouching, InDesign, Photoshop, senior creative artworker
Sector Experience
artworker, corporate, Design, FMCG, Packaging, Production, senior creative artworker, traffic manager