About me

I'm Nina Machin, a freelance creative director and multidisciplinary designer.

Twelve years in, most of them in beauty, and still the person who reshoots the box because the shadow was wrong.

I work with beauty, cosmetics, lifestyle and ecommerce brands across creative direction, brand identity, packaging design, campaign concepts and product launches.

That means I can name a product, design the box it goes in, direct the shoot, build the campaign around it and hand over the retail, social and ecommerce assets at the end. Same hands, same eye, first idea to final launch.

Over 700 products designed and 50+ launches supported, including work for Tatti Lashes, Khloé Kardashian, Olivia Attwood, Abby Roberts, and Say It With Diamonds.

Most brands end up with a packaging designer, a photographer, a motion person and a strategy deck nobody opens, then spend the rest of the launch trying to make it all look related. I do the lot. One creative partner, one visual direction, everything already talking to each other.

Trained in Manchester, now working remotely with brands across every timezone. Packaging, campaigns, creative direction and content, plus AI-generated imagery, motion graphics and retouching when a project calls for it.

Skills

3D Design, Advertising, Art Direction, Branding, Campaign Planning, Creative Direction, Digital Art, Digital Marketing, Graphic Design, Packaging Design, Social Media, Typography

Sector Experience

beauty, cosmetics, Fashion, hair, hospitality, luxury, Premium

Clients

20th Century Fox, BBC, Doll Beauty, Galore Magazine, Ideas Foundation, Image Gang, Khloe Kardashian, Off The Rails Magazine, P.Louise Makeup Academy, Rossi Nails, say it with diamonds, Tatti Lashes, Topman