About me

I'm an award-winning Senior Designer/ACD with over 18 years of experience creating impactful work across shopper retail, advertising, and employer branding. Over the years, I've had the privilege of delivering standout creative for some of the world's most recognisable brands — including Nike, Lloyds Banking Group, O2, Xbox, Mastercard, Subway, Just Eat, Godiva, AG Barr, and Tesco Mobile.
Being recognised by Creative Equals and Campaign Magazine as one of the industry's 30 Future Leaders was a career highlight, I love collaborating with brilliant teams to bring ideas to life. I'm just as comfortable leading the creative direction of a campaign as I am rolling up my sleeves to craft the details myself.

I bring a fresh perspective to every brief, drawing inspiration from everyday life to create work that's engaging and effective. Whether it's managing tight deadlines, moving between concept and craft, or leading creative teams, my focus is always on delivering work that connects and makes an impact.

SKILLS INCLUDE
Adobe Indesign, Adobe Illustrator, Adobe Photoshop,
Adobe Acrobat, Midjourney, Chat GPT

INTERESTS
Galleries, Reading, Movies, Netflix (sometimes binging!), Music, Sunshine, Travelling, Tea...and baking treats (I do have a sweet tooth!)

Skills

Advertising, Brand / Logo Design, Branding, Exhibition Design, Graphic Design, Point of Sale Design, Research & Development, Retail Design, Typography

Sector Experience

Advertising, Communications, Point of Sale

Awards

Cannes Lions - Bronze, Cannes Lions - Grand Prix

Clients

Adidas, Burger King, Charlotte's Restaurants, Coles Group, Cundall, First Choice, Fresh RM, Garnier, Hotelypia, Housing 21, IFE, Instax fujifilm, Just Eat, Learning & Skills Council, MasterCard, McArthur Glen, Microsoft, Mondelaz International, Oral-B, Reed Exhibitions, SSP, Target, Tesco Broadband, Tesco Telecoms, The London Book Fair, The London Wasps, TSB, Vodafone, Wickes, Xbox, Zurich bank