About me
I am a seasoned author, digital marketing director, and editor with extensive B2C & B2B experience in corporate and scale up environments with significant P&L management. I am also an award-winning photojournalist, and an author of three travel guidebooks about China, a country I called home for over 12 years.
I have established a track record creating successful, results-driven, multi-channel digital marketing strategies. I have managed substantial content marketing teams, launched and edited whole websites and apps, and coordinated digital production across mass-audience publications and organizations (including narrating, voice-over, presenting video, and ghostwriting).
Though I have mainly worked online in recent years, I have substantial experience writing and editing for quality print publications, too. I pride on achieving measurable results, and I use the latest tools to drive results from marketing automation through to HotJar, CrazyEgg, VWO, BuzzSprout, and other digital software. As an old China hand, I continue to provide advice and consultancy to C-level execs, multinationals, and start-ups.
Industry experience: Broadcast Media, Finance, Luxury Travel, Education, eCommerce, Media and Ad agencies, Internet companies, and Aviation.
Portfolio:
Skills
Advertising, Branding, Content Management, Copywriting, Editing, Journalism, Photo Editing, Photo-Journalism, Photoshop, Research & Development, SEO, Web Design, Writing
Sector Experience
Clients
Air Canada, Air China, Air France, Air Malta, British Airways, Cathay Pacific, City Jet, Emirates, Etihad Airways, Hyatt Hotels, IHG, Kempinski Hotels, KLM, Lufthansa German Airlines, Peninsula Hotels, Qatar Airways, TAP Air Portugal, The Ritz-Carlton Company, Turkish Air Lines