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About me

I am a seasoned author, digital marketing director, and editor with extensive B2C & B2B experience in corporate and scale up environments with significant P&L management. I am also an award-winning photojournalist, and an author of three travel guidebooks about China, a country I called home for over 12 years.

I have established a track record creating successful, results-driven, multi-channel digital marketing strategies. I have managed substantial content marketing teams, launched and edited whole websites and apps, and coordinated digital production across mass-audience publications and organizations (including narrating, voice-over, presenting video, and ghostwriting).

Though I have mainly worked online in recent years, I have substantial experience writing and editing for quality print publications, too. I pride on achieving measurable results, and I use the latest tools to drive results from marketing automation through to HotJar, CrazyEgg, VWO, BuzzSprout, and other digital software. As an old China hand, I continue to provide advice and consultancy to C-level execs, multinationals, and start-ups.

Industry experience: Broadcast Media, Finance, Luxury Travel, Education, eCommerce, Media and Ad agencies, Internet companies, and Aviation.

Portfolio:

Details

AvailabilityLooking for work

ContractFreelance, Temp-Perm, Part time

LocationLondon, Greater London, United Kingdom

Skill LevelSenior

LanguagesEnglish, Mandarin Chinese, Hindi, French

Tagged Job TitlesOnline Editor, Copywriting Journalist, Copy Editor

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Currently No Recommendations

Skills

Advertising, Branding, Content Management, Copywriting, Editing, Journalism, Photo Editing, Photo-Journalism, Photoshop, Research & Development, SEO, Web Design, Writing

Sector Experience

Communications

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Creativepool member since 21 December 2013

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