About me

I'm a leading creative director passionate about the industry work, creative technology and business transformation. As Global Head of Craft I'm responsible for all creative execution and craft for VML Health across all territories. I'm member of the global executive creative board for VML Health, member of the EMEA executive creative board for VML, and member of the creative council for WPP Spain.

Under my creative leadership, VML Health has been named as Health Agency of the year in Spain by El Publicista (2021, 2022, 2023 and 2024) as well as the #2 creative agency in Spain over all categories. Our campaign 'Sugar Kids' was named most awarded campaign in Spain in 2022 across both FMCG and Health categories, and 'Dogs without borders' has ranked as #2 most awarded campaign in Healthcare by The Drum rankings, and selected by Fast Company as World Changing Ideas in 2024.
I'm ranked as #74 at top 100 CCOs worldwide by The Drum Rankings (2024) and #5 global Chief Creative Officer for healthcare by the One Show (2023) and my work has been recognised with over 470 international awards including mayor awards at Cannes Lions, D&AD, Clios, LIA, Eurobest, One Show, ADC, NYFestivals, El Sol, CdeC or El Ojo. I'm a prolific juror for the main international festivals such as Cannes Lions, Clios, The One Show, LIAs, Eurobest, Dubai Lynx, NYFestivals, El Ojo, El Sol, Ad Stars, Lisbon International Awards, Luum, Care Awards, and I've been president of the jury at Clio Health, Saniss, Aspid Awards and Salud Festival. I've been included in the 2024 MM+M 40 under 40 class.
I've worked with clients such as Telefónica, Movistar, Endesa, Red Cross, Repsol, Toyota, Miele, SAP, DHL, Syngenta, Warner Bros or the Spanish Ministry of Defense, among others. In the pharma space, I've worked with clients including Pfizer, GSK, Abbvie, AstraZeneca, Reckitt Benckiser, Janssen, J&J, Boehringer Ingelheim, Daiichi Sankyo, Lilly, Novo Nordisk, Takeda, Gilead, MSD, Merck, Beiersdorf, Biogen or Bristol-Myers Squibb.

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Natxo's work

Friedreich & I

The Peeing People

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