About me

Strategic marketing professional with over five years' experience scaling brands and delivering high impact digital campaigns across wellness, interiors, aesthetics and the arts. I combine creative direction with analytical thinking to build brands that are both visually compelling and commercially effective.

My work covers the full marketing ecosystem, from brand positioning and storytelling to social strategy, CRM design and campaign delivery. I have collaborated with founders, studios and creative teams to define brand identities, develop content strategies and build online communities that convert engagement into loyalty.

One of my proudest achievements has been growing a digital presence from zero to over 400,000 followers across multiple platforms, creating a global community and measurable commercial growth. Alongside audience expansion, I have launched digital products and memberships, produced online masterclasses, and designed customer journeys that convert awareness into long term engagement through well structured CRM systems and automation. My work also helped secure a published book deal, for which I directed the creative campaign and designed the cover.

My approach blends creativity with data. I am as comfortable storyboarding a campaign as I am analysing performance metrics or optimising content for conversion. I believe that the most effective marketing sits at the intersection of emotional connection and strategic clarity, where design, language and purpose come together to create genuine impact.

Having worked across diverse industries, I am particularly drawn to design led and purpose driven brands that value authenticity, aesthetics and storytelling. My experience in the interiors and creative sectors has deepened my appreciation for visual language, craftsmanship and the power of environment to shape emotion. I enjoy collaborating with teams who view marketing as narrative rather than noise, and who see it as an extension of a brand's culture and values.

Beyond strategy, I am energised by the creative process. Whether shaping tone of voice, managing cross functional teams or refining visual direction, I bring structure to creativity and coherence to ideas. I enjoy guiding projects from concept to completion, ensuring that every digital touchpoint, from social media to email to brand collateral, reflects both story and strategy.

I am now looking to bring this blend of creative and strategic expertise to a forward thinking studio, design brand or agency that values storytelling, culture and design integrity. My aim is to help brands communicate with confidence and imagination, and to translate their vision into a voice that truly resonates.