About me

I'm an experienced Creative Director with over 20 years working at the intersection of brand and campaign. I develop new brands from scratch, help them change or adapt, write words, develop strategies, and design campaigns.

A true 360º thinker, my experience covers B2C, D2C, B2B, and placemaking, and whether they're charities, financial institutions, city districts, luxury brands, or consumer products, my goal is simple; to help brands identify their stories and then tell them in ways that engage, inspire, and add value.

Combining creative intuition and strategic thinking with commercial acumen and purposeful leadership, I create brands and campaigns that connect, engage, and inspire across digital, print, film, social, and place.

Skills

Advertising, Art Direction, B2B, B2C, Brand / Logo Design, brand strategy, Branding, Communications, Creative, Creative Direction, Editorial Design, Graphic Design, Outdoor (OOH), Packaging Design, Point of Sale Design, Presentation, Print Design, Problem Solving, Visual Layout

Sector Experience

Advertising, Architecture, Arts, Banking, Beauty, Books & Periodicals, Brand Management, Branding, Broadcasting, Catalogues & Brochures, Charity / Not for profit, Communications, Conservation, Construction, Consulting Services, Crafts, Creative Services, Data Services, Design, E-Commerce, Education, Event Organisers / Management, Exhibitions, Fashion, Finance, Food & Beverages, Footwear & Accessories, Forestry & Paper, Furniture, Fixtures & Equipment, Galleries & Studios, Healthcare, Hospitality, Hotels & Resorts, Insurance, Investment, Legal, Lifestyle, Luxury, Manufacturing, Marketing, Museums, Non-profit, Packaging, Pensions & Insurance, Pharmaceutical, Point of Sale, Public Sector, Publishing, Real Estate / Property, Renewable Energy, Retail, Social Enterprise, Social Network / Community, Startups, Sustainability, Travel & Leisure

Awards

PrintWeek Award, SMA Awards

Clients

Age UK, Astellas, BBC, Berkeley Homes, British Council, Columns, Converse, Craft Central, Crown Estate, design council, English Heritage, Fedrigoni UK, Free Partners LLP, Habitat, Hayward Gallery, Hill+Knowlton, Intent Health, Johnnie Walker, Kilburn & Strode, Lendlease, Like Digital, London 2012, London National Park City, L`Oreal, Maviada, Ogilvy UK, Pollitt & Partners, SAENTYS, Sectorlight, Small Back Room, Societe Generale, The Royal Atlantis, W Hotels, Wellcome Trust

Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Contract
Perm, Freelance, Temp-Perm, Remote
Location
London, London, United Kingdom
Skill Level
Senior, Director
Languages
English (native), Spanish (B2/C1)
Creativepool member since 2 December 2024