About me
Dear Sir/ Madam,
I am writing to apply for the Digital Marketing Manager role as seen on the Creativepool jobs board. I believe with over 5 years of experience working in marketing and my Business and Marketing degree have given me the skills that I need to perform well in this role.
My role at Age UK has given me a variety of experience and I was given my own projects to manage. I am therefore able to work autonomously but also manage individuals to support campaigns. I am responsible for managing activity across paid mediums including PPC, display, social and outreach. To optimise these campaigns I carefully monitor them within adwords, Google analytics and regular update reports from the agencies we work with. I always use a data led approach on all my campaigns and create detailed tracking reports. Working for a charity budgets can often be limited and I have to ensure we get the most for our money. Through my careful analysis I have helped drive cost per click and cost per acquisition down.
I am also skilled in managing CMS systems and writing creative copy for marketing purposes. I have a basic knowledge of HTML which is something I am looking to develop my skills in. I also have a good knowledge in search engine optimisation and have been updating the Age UK website to have much better on-page optimisation, including updating the meta data and improving internal linking. I understand the importance of optimising customer journeys and I am familiar with A/B testing tools.
I am a highly efficient individual who ensures that my time is used in the most effective way to ensure all tasks are completed on schedule. To manage my time I create a weekly to do list and allocate tasks that need to be completed for each project and I then assign deadlines to each task. I also have excellent communication skills whether this be face-to-face, telephone or via email. I have great interpersonal skills and I am able to build excellent working relationships with colleagues and clients. I am a dependable team player who is willing to put all the work in that it takes.
I hope that on consideration of my application you will be persuaded of my potential to perform well in this role and make a real contribution as a member of your firm. I look forward to hearing from you.
Yours sincerely,
Natasha
Skills
Advertising, Analytics, Digital Marketing, PPC, SEM, SEO