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About me

Throughout her career that started in 2004, Natalia Benincasa has worked with an extensive portfolio of both international and Latam brands. With almost 20 years of professional experience, her journey has evolved from advertising into a broader landscape encompassing communications, content, PR, diverse productions and marketing. Former Regional Chief Creative Officer for Latin America at Edelman. Previously, she was part of many of the most renowned agencies in the industry, such as Wunderman Thompson, FCB, Leo Burnett México, VegaOlmosPonce, BBDO, among others, leading multicultural campaigns.

She was honored being part of the best Chief Creative Officer in the world, recognized as #2 in Latin America and #13 of the world, in the Global Creative Ranking of the One Club for Creativity, in 2023, #32 by The Drum the same year. In 2020, she was recognized as Creative of the Year at the Jerry Goldenberg's awards, for the excellence in communications in Argentina, by editorial Dossier and in 2019, she was named one of the most outstanding creative leaders in Mexico.

Among many awards at local and international festivals, such as Cannes, LIA, Clio, Effies, SXSW, FIAP, Ojo de Iberoamérica, Effies, El Sol de San Sebastián, Art Directors Club, D&AD and The One Show; she appreciates the Innovation Grand Prix at Cannes 2021.

Beyond award winning, Natalia believes in creating brands with relevant meaning for these times. She puts all her passion in building a more inclusive and humane communication and live in a new era of perfect work-life balance.

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Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationBuenos Aires, Argentina

Skill LevelSenior, Director

Tagged Job TitlesCreative, Creative Director, Chief Creative Officer

Achievements

Contributor:

Natalia has been a Contributor since 25th November 2015.

5Silver x 52Bronze x 28Shortlisted x 8

Top 100 Creative LeadersShortlisted

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Connections6 Followers22 Following35

Views2,185

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Creativepool member since 26 June 2023

Natalia's achievements

Site Achievements

Top 25
Contributor:
Natalia has been a Contributor since 25th November 2015.

Invitex3 Contributor

5 Silver
2 Bronze
8 Shortlisted

1 Top 100 Creative Leaders
1 Shortlisted

4 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2024

Shortlisted

Creative Leader of the Year Shortlisted

Annual 2023

Top 100 Creative Leaders

Top 100 Creative Leaders

Annual 2022

Degree Inclusive Case

Degree Inclusive Case for Unilever Silver 3D Silver Branded Content Silver Packaging Silver Product Silver Wave Bronze Social Good Shortlisted Rebel

Numbers Syndrome

Numbers Syndrome for ASDRA Bronze Graphic Shortlisted Advertising: Digital Shortlisted Data Shortlisted Digital Shortlisted PR Shortlisted Social Shortlisted Social Good Shortlisted Web

Featured work

Work picked by the Creativepool editors for the homepage.

The Skin Trade

26 June 2023

Degree Inclusive

Degree Inclusive

26 June 2023

Degree Inclusive Case

Degree Inclusive Case

26 June 2023

Numbers Syndrome

Numbers Syndrome

26 June 2023

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