About me

Throughout her career that started in 2004, Natalia Benincasa has worked with an extensive portfolio of both international and Latam brands. With almost 20 years of professional experience, her journey has evolved from advertising into a broader landscape encompassing communications, content, PR, diverse productions and marketing. Former Regional Chief Creative Officer for Latin America at Edelman. Previously, she was part of many of the most renowned agencies in the industry, such as Wunderman Thompson, FCB, Leo Burnett México, VegaOlmosPonce, BBDO, among others, leading multicultural campaigns.

She was honored being part of the best Chief Creative Officer in the world, recognized as #2 in Latin America and #13 of the world, in the Global Creative Ranking of the One Club for Creativity, in 2023, #32 by The Drum the same year. In 2020, she was recognized as Creative of the Year at the Jerry Goldenberg's awards, for the excellence in communications in Argentina, by editorial Dossier and in 2019, she was named one of the most outstanding creative leaders in Mexico.

Among many awards at local and international festivals, such as Cannes, LIA, Clio, Effies, SXSW, FIAP, Ojo de Iberoamérica, Effies, El Sol de San Sebastián, Art Directors Club, D&AD and The One Show; she appreciates the Innovation Grand Prix at Cannes 2021.

Beyond award winning, Natalia believes in creating brands with relevant meaning for these times. She puts all her passion in building a more inclusive and humane communication and live in a new era of perfect work-life balance.