About me

Over 20 years experience, 16 of which have been within the advertising industry. During this time I have proven my ability to lead an Agency, as well as plan, implement and manage a range of marketing programs for a diverse portfolio of Clients across the entire spectrum of marketing disciplines, including Through-The-Line Advertising, Event Management, Brand Management, PR, Digital, CRM, Retail, Promotional and Shopper Marketing.

In my previous role with the TBWA Group, I managed the Integer operation in Dubai for 5 years, covering Middle East & North Africa. I was responsible for spearheading business growth in the Shopper Marketing space, and along with my team have overseen various Clients such as MTN, du telecom, Kellogg's, J&J, Nestle, and Energizer to name a few.