Nania Constantinescu UI designer

ABOUT

- rebranding*
- site structure
- wireframes, user research, flow
- categories and product classification
- the page layouts
- communicating with the development department
- client service and project management.


WestBeverages is a 2in1 web project for the spirits industry.
The B2B/wholesale platform is not visible before login. Both websites are using ERP system.
The 2 e-commerce layouts had to follow the same visual identity.

So I used black and stronger contrasts for the B2C version and more light colours (white & green) for the B2B platform - which has a lot more technical specifications (and an ERP solution integrated*), therefore strong colours couldn't help there.

*Important specification: login quickly in each platform and the logo had to look like a beverage brand.

MADEIT CREDITS

  • Marius SuteaClient

Who pooled - Rebranding & ecommerce (beverages)